Ever wondered how we bring our workouts to life before uploading them into the app? Kic’s Content Coordinator, Maddi, takes us BTS on what really happens on set. Here’s what Maddi had to share…
Hiiiii! My name is Maddi and I’m the Content Coordinator here at Kic, what that means is I look after all of the content you find in our Kic app. Recipes, workouts, programs and more – I help with the end to end process of ideating the content, shooting it and upload it into the app. Recently we had a shoot for some new content coming throughout this year, so everything was go, go, go for me! Here’s what a DITL looked like….
7:30am
It’s GO time!!! We arrived nice and early this morning to get ready for the day. We had already prepped the set the day prior so it was a smooth start (loving past me right now!).
8:00am
Time to start shooting! First up was some still photos and thumbnails with our new trainer Tori. This is to essentially capture any in-app imagery that we would use for Tori’s gym program.

9:00am
IYKYK… I’m obsessed with matcha. It was time for a brekky and fuel break to keep me energised for a big day ahead!

9:30am
Now it’s time to film some NEW masterclasses coming into the app. We have sooooo many new classes dropping throughout 2025, it’s been hard to not tell you all about what we have in the works.

Filming classes is a collaborative process from the whole team – our creative director and brand designer are making sure that the look and feel is right for Kic, our photographer and producer also make sure everything is looking as best it can be for the camera. Our trainers are so amazing, they power through so many workouts back to back – we did a few workouts on the side and my abs were shaaaaaaaking. Whilst we’re filming, I make sure that the trainers are following their planned class formats and I help set up any equipment they might need. For something top secret that’s dropping, I needed to set up a few pieces of bigger gym equipment.
Which was a struggle, eeeeeep. Luckily, we had the team from Lifespan fitness on set to help set up their equipment which they kindly lent to us for the shoot. I actually cannot wait to show you why we had these on set.

12:00pm
Ooooft. Big morning all done. Time for a team lunch break – we had the tastiest salad from Crop Kitchen. I for real still dream about this salad.
1:30pm

We’re now back in the purple room filming something VERY cool! Can you guess what’s coming by the colour of the rooms… 👀

3:30pm
Tori’s back! We finished the day by filming gym exercises for Tori’s new gym challenge. These videos are for when you’re in our gym program experience and if you’re unsure how to do an exercise, you’ll see Tori demonstrating how to get it done. Not sure how to deadlift? Tori’s got your back.

5:30pm
We are ALL DONE! Another big day checked off, now time for me to head home, get some rest before another big day tomorrow.
Thanks for joining me!
Big love,
Maddi xox
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